Toothpaste/Toothbrush NO MORE:
In studying future innovations, I came across a unique
invention. I like to refer to it as ‘Dentist in a Bottle’. This I find quite
interesting because of the trend for many fast quick inventions of today, such
as speech to text so that you do not have to type the words. I would have never
imagined that the idea of decreasing the amount of time spent paying attention
to dental care would be effected. Cutting back on the amount of times needed to
brush as well as taking out the amount of effort it takes to brush with a
simple 10-30 rinsing approach would be very handy for us on the go individuals
of today.
The author of the article touches on how this innovation
could have little to no effect on the dental job market. The predictions are
that the natural attrition thru retirement will be replenished by a younger
workforce along with an increased job market due to the newer technological
advances. Also because we are all human, there will be some who will not use
the product as directed and will still suffer from minor to major dental
problems.
Although I have never been one big on the dental industry, I
found this article to be very interesting. The predictions that are amongst us
are wide-ranged with endless possibilities. I hope that you found this
innovation as interesting and insightful as I did.
Preventing
Forces:
These are the top three forces that I feel may prevent this innovation from being successful:Financial – slow to adopt due to the increased cost (20%) for the product without any decreased dental expense because regular checkups are still advised.
Governmental – there may be some side effects that may have
to be fully addressed for the safety of human consumption. The proper studies
must be done in order to identify all of the probable effects and reduce as
many of the negatives one as possible.
Psychological – there may be some push back from consumers
due to the habitual nature of brushing being installed in our mindsets. Often
we have been told that brushing is not enough therefore there may be a lot of
initial resistance to the concept.
Hi Zin,
ReplyDeleteI like the idea of having fewer trips to the dentist. As far as your forces are concerned, I am not sure how much the psychological force will be to this. I know my kids hate brushing their teeth already and people don't enjoy going to the dentist. How much of a habit is brushing your teeth really? If you can get a fresh mouth through an easier method I am sure people would be all for it.
I think the true psychological force is more in line with what immediate gratification are people getting from the product? I have a friend who is a Chief Medical Officer at our company and he said there is actually successful studies breaking people of a crack habit by simply giving them a minimum wage job. Every day they are tested, if they are clean they keep the job, if not they are fired. In a high number of cases the immediate benefit or penalty is enough to get people to change their habits.
just a thought!